Are you frustrated by under-performing marketing campaigns? Marketing gurus on social media platforms make us believe that it’s so easy but when our investments keep failing to bring returns, it’s not such a great feeling.

There’s nothing magical about pulling off a great marketing endeavour. At the end of the day it all boils down to good strategy and execution, and knowing what specifically stay clear from. In this article we will be focusing on the latter- the missteps that keep us from pulling off a successful marketing campaign.

You’re Focusing on the Wrong Platform

If you’re not using the right platform for your marketing efforts, then your message is going to be heard by the wrong audience. For instance, if you’re audience is primarily men, then it makes very little sense to advertise on a women’s magazine. It’s the same when it comes to social media platform. You’ve got to figure out which ones your target audience uses.

To do this, we recommend researching which kinds of users prefer which platform. For example, while Facebook caters to people of all ages, Instagram is clearly more popular with the younger crowd. While LinkedIn is suited for working professionals, platforms like Snapchat are more famous among high school and college students.

You’re putting out the Wrong Content

If you don’t put out content that is catered to your customers then you’re not doing it right. A lot of entrepreneurs publish content just for the sake of it and don’t put much effort into it. That’s not what you want to do at all.

Putting out content is about providing value to your customer. Every time you’re prepared to publish a blog post or a video, ask yourself: is the content going to help my customer in a meaningful way? If not, then it’s time to go back to the drawing board.

You Don’t Have an SEM Strategy

Search Engine Marketing or SEM is about making your website or content easy to find on search engines. Things like on keyword analysis and Pay-Per-Click Campaigns (PPCs) are part of this. The latter can be a bit difficult to pull off if you’ve never done it before. In that case, we recommend hiring the best PPC management Melbourne based company that you can find.

You’re Not Measuring Your Performance

If you don’t pay attention to the performance metrics and statistics, how can you find the weaknesses in your campaign? Here are some of the things that you should be paying attention to:

  • The amount and type of engagement – are people reacting positively to your posts? How many people are reacting, commenting, sharing…etc.
  • The demographics that are resonating with the content and promotions – does it fare better with men or women? The younger crowd or older crowd? Are people from Europe more likely to purchase than those from the US?
  • Most active hours – what time of day does your campaign receive the most activity?

Running a marketing campaign isn’t easy and success depends on knowing what to do and what not to do as well. In this article we’ve focused on the latter.