Another new year is just around the corner. It may not be the start of a new financial year for most companies, but some preparations are in order. Here are several things your company can do to jump start 2020 and get ahead of the competition:
Plan New Goals for the Year and Set Resolutions
Just as we set personal resolutions, start of a new year is a good time for business ones as well. Most companies would have long-term goals to stick to. Business resolutions are more like short-term goals to aspire to in the New Year. Your goals will depend on your company’s capabilities and the just how the New Year rolls out in general. This is a good time to check out what the competition might be planning. As fun as it is to set resolutions, make sure you set realistic and achievable goals for the coming year.
Promote Your Brand to Customers, Clients, and Partners
A brand-new year is a good time as any to pitch your business to existing and new customers and business partners. It’s customary for some companies to give New Year’s presents in January. If your company has done so for the holidays already, it might not be necessary. However, if you have international clients or partners, keep in mind that in some countries New Year’s presents are customary. So get a set of great custom gift boxes with your brand logo to impress customers with useful merchandise at the start of the year.
Revisit Long Terms Goals and the Business Plan
The dawn of a New Year is a great time to get back to your business plan and rethink your long-term goals. As just about everyone will be returning from the holidays, it’s a good time to look at everything with rested eyes. Some things may have changed by the time 2020 comes around, such as the economy or the political climate, which might make some of your goals unfeasible. You might want to tweak others to suit the new reality in 2020. Unless you specifically do this activity at the start of a financial year, do it when January starts.
There’s no better time than January, when everyone returns from the holidays, for a pitch meeting. Give a short speech thanking employees and motivate them to perform even better in the New Year. If your projects as year went well, then celebrate with them. If they didn’t, tell them how they can perform better this year. The overall theme of the meeting should be to motivate, so that employees are willing to do better this year.
Learn about Upcoming Tech Solutions in 2020
Don’t lag behind the competition by ignoring new tech developments in 2020. Tech companies may announce their line-ups for the year, so keep an eye on things. Set reminders for launch dates or beta releases. Your company’s future success may depend on it.
The above suggestions are just general ideas that could help your company enter 2020 smoothly. As everyone returns to work rested and relaxed, don’t miss an opportunity to reorganize and reassess. Also, take advantage of the special moment—the start of a new year—to enhance your brand loyalty programs.